Precision Engineering (International)

Business with high dependency on four core customers, two of which were about to re-source from low cost manufacturing markets. Client had opened no new accounts in over two years. Market research project identified up to 20 UK based businesses across diverse industrial sectors to be targeted as new customers providing a thorough commercial and financial brief on each. Research involved interviewing the four existing core customers and out of this came a series of business structure and process recommendations designed to help retain the relationships.

Chemical Corporation (International)

Not meeting sales targets in UK & Europe. Devised and delivered a training programme covering product and market selection, segmentation, targeting and positioning, marketing communications and sales process management. Supported the UK Managing Director and his team with successful turnaround strategies.

Textiles (International)

Undercapitalised and looking for new investment. Equity secured on the back of a prospectus comprising a new strategic marketing plan incorporating three year profit and loss, cash flow and marketing communications forecasts.

Investment Property (International)

Low market awareness in a highly competitive sector. Created awareness raising marketing communications materials including a family of advertisements, brochures and leaflets, website, exhibition stand, and direct mailing material. Initial direct mail campaign secured a 7.5% response rate.

Specialist Engineering (International)

Niche global engineering company needed assistance with strategic direction and a new online / offline marketing communications plan. Increased turnover by 200% and doubled staffing levels in 18 months. Considering acquisition opportunities to increase capacity and customer base.

Construction Company (UK)

Regional construction company with low sector profile. Developed a marketing communications strategy to raise and sustain visibility through a new proactively managed website and a tactical PR campaign in trade and regional press.

Printer (UK)

Created sales prospectus that enabled the owners of the business to look for and achieve a trade sale.

Wedding services (UK)

Small family business with an excellent service offering that wanted national coverage but was unsure how to achieve it. Helped the business to launch as a franchise by constructing every element of the offering with the owners, including franchisee operations manuals, training programmes and legal documentation, while mentoring them in developing their own business skills.